Great newsletter templates

Spice things up with the Black Widow Company Newsletter Template, which features bold colors and an easy-to-follow layout. While physical newsletters are useful, many are now delivered digitally.

This newsletter format is specifically designed to be read on tablets, e-readers and other mobile devices. With Lucidpress newsletter templates, creating a printable newsletter is a snap. Download or email your newsletter to share it with customers, employees and more. Skip to Content. Join our team Careers. Use Cases. Family newsletter. Newsletter Black Tie design. Business newsletter Scallops design, 4 pages.

Business newsletter 4 pages. Company Newsletter. Builder newsletter. Newsletter bold. Weekly newsletter. Newsletter Bars design, 4 pages. If you go to the end you can also see an unsubscribe option or plus other details for subscribers. For example, create a template that is for both desktop and mobile. There are a few things to keep in mind when building a professional newsletter.

To grow your contact list? To generate traffic to your website? Understand your main priority and let that drive your newsletter. Step 2: Select the content you want in your newsletter, this is where you chose the type of content that will help you reach your goals.

For example, if you want to:. Step 3: Choose an app, software, or platform for distributing your newsletter. The top software for newsletters can be very pricey and may include features that will limit the overall newsletter design. Do this by sending yourself a TEST newsletter.

Play around with it and fix the broken links. Step 6: Ensure your newsletter is GDPR compliant , responsive, and displays correctly make sure your newsletter is legal with opt-in emails. A privacy law that passed in Europe in , demanding that email marketers can only send newsletters to those who have opted in to get them. Later on, you can test to see which template worked the best. Step 8 Measure your success, analyze results, and re-adapt your future newsletters. Check the performance of your newsletter and refer back to the goal you established in section 1.

Analyze which sections got the most clicks, and which sections contributed to your goal. Establish that and re-configure if needed.

The more thought you put into your newsletter, chances are the better it will perform. The first part of your newsletter is the header, and it should be clean, bold, and recognizable. You can also include things to make your email stand out, like a personalized handwritten signature or even a CTA in your signature.

Instead of jumping straight into creating and distributing your newsletter, it can be helpful to create a mockup of what you want your design to look like. So, it makes sense why ClassPass would design a whole newsletter around social media reviews. These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say. I also really like that instead of using random names, they attributed the quotes to real social media accounts.

That way you can check these people out and, hopefully, put a real face to that quote. Or for those massive companies, like Adobe , that have a ton of smaller brands under their umbrella. In this newsletter example from 99U , you can see the Adobe logo in the header instantly. You may not know 99U very well, but mostly everyone has heard of Adobe. Also, it might remind people where they signed up for this newsletter.

A header can be the thing that makes or prevents someone from reading the rest of your email newsletter. In this example from The Octopus , the header will stand out immediately in a crowded inbox.

Additionally, this example uses the name of the newsletter to direct the design choices, further cementing their unique brand font and style. Check out our email header templates for more ideas. With a company as large as Airbnb , they have no shortage of creative talent. They also have an abundance of amazing places that you can stay around the world.

In this example, one of those places that you can stay at is featured in the newsletter header. And best of all, you can book it with one click, directly from the email. They could have just as easily used the photo and then buried the link in the newsletter somewhere. But they made the header serve two purposes instead.

You can easily copy their idea—for example, if you feature a blog post in your newsletter have the header link to that! I was first drawn to this email newsletter template from Homepolish because of the clean lines and minimalistic theme. Only after I visited their website did I see the true greatness of this example. The email newsletter and homepage feel so similar that people will never mistake who the email came from.

Overall, it was one of the better uses of consistent branding that I saw in all of the examples. Your email newsletter header will likely be the first thing people see when they open your email. Create a header that reflects the theme of your newsletter, using icons to illustrate ideas and fonts that reflect the theme and mood. For example, the pixelated font in this email newsletter template reflects the video game theme of the content.

You can combat this stat by using a creative infographic as inspiration, which is already great for summarizing information. In this newsletter example from Code Camp , they use an infographic newsletter to succinctly present a bundle of interesting stats to their stakeholders.

For instance, take look at this enticing newsletter format from J. The massive ice cream cone pulls your eye down to their call to action with its arrow-like shape. Combining an ice cream cone with some snappy copy makes a simple email more engaging. Your eyes know exactly where to look or click.

Sometimes mistakes happen when sending out newsletters. So that was fun! But right after I noticed my error I tried to fix it. Just like Fab did in the newsletter example above, where they make for sending a random cat image to their subscribers. They owned their mistake and offered a discount to make up for it.

Not every newsletter needs to be a novel. Getting an email like this is bound to stand out in an inbox, based on the simplicity alone. Additionally, this is a newsletter that can be easily read on any screen or device. We have all gotten emails with our name and key details, like our birthday or hometown, included in the copy. Those details make the emails feel a little more personal and real. But in this infographic newsletter example from Spotify , they take it to the next level.

As you can see, this email was created for each of their millions of listeners based on their listening data. Each section was crafted just for them and gives them info that they care about. Return to Table of Contents.

G2 has a great roundup of the best email marketing software with real customer reviews. In Venngage, you can adjust the page size within our online editor. In the example below, the width is set to pixels. Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients. If you would like to learn more about the best time to send an email, read this data-driven study!

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